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THE VALUE INNOVATION PROCESS

THE VALUE INNOVATION PROCESS

THE VALUE INNOVATION PROCESS:
Insights from Sparse Data

Pricing is a critical success factor in bringing innovations to market. The process for pricing an innovation is fundamentally different from price setting or price optimization of existing products. The way machine learning is applied is also different as data sets are generally multi-dimensional and sparse.

In this workshop, participants will learn the critical frameworks used in pricing new innovations, from scenario planning and customer journey mapping to new approaches to market segmentation and pricing model design. Participants will leave this workshop with a new toolset for successfully pricing new innovations.

Attendees Will Learn:

  • How pricing innovation differs from price optimization
  • A new toolset for pricing innovation
  • How to take new offers to market with confidence and greater success

LEVEL 300 COURSE | B2B AND B2C THEMED

STEVEN FORTH

Partner, Ibbaka

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KAREN CHIANG

Partner, Ibbaka

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