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Unlocking Profit Potential in B2B

Unlocking Profit Potential in B2B

Unlocking Profit Potential in B2B: Pricing of Products, Services and (Digital) Solutions

A new degree of transparency raises new pricing challenges for both digital and non-digital products and services. Traditional cost-plus pricing models do not suffice anymore. While the Internet of Things (IoT) accelerates as an important growth source, few companies manage to generate profits with it. How is your general pricing strategy affected by digital solutions? What must be considered?

In this workshop, attendees will learn methods to set list prices, actively manage international list prices, and streamline pricing processes. Will will review how to use the power of differentiation between customer types and order patterns by employing bundling or activity-based pricing. We will explore current best pricing practices to fully tap into the pricing potential of your traditional business.

Attendees will learn tools and methods to capture the value of products and innovations and commercialize new digital solutions, how to steer prices internationally and streamline clear pricing processes, and how to drive customer performance with discounts and rebates and improve profits in after-sales business.

Workshop level: 500
(Wednesday, 28 November)

Attendees will learn:

  • To capture the value of products and innovations and commercialize new digital solutions

  • To steer prices internationally and streamline clear pricing processes

  • To drive customer performance with discounts and rebates and improve profits in after-sales business

Ursina Mueller

Partner, Simon-Kucher & Partners

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Stefania Lanfranchi

Senior Consultant, Simon-Kucher & Partners

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